How Do I Use It?

Sensum is super easy-to-use, here's how you get started:
Select your audience

and what you want to measure their emotive response to, i.e. a product, experience, piece of content, customer journey or immersive experience.

Measure your audience’s reactions

in real-time on a local to global scale. These include conscious questioning and non-conscious biometric responses, such as facial analysis, eye tracking, skin conductance, heart rate and voice analysis. Together these sources are scientifically proven to give an accurate picture of an individual’s ‘true’ emotive response.

Log into the Sensum Insights platform

and using our self-service emotional research tools, you can instantly create and launch studies to fit your precise research needs. Our suite of tools include Implicit response, facial analysis, eye tracking and online surveys