Relationships are Emotional

Understanding them and reacting to them is intuitive.

At Sensum, we help agencies and brands measure emotions “in the wild”, where people live their everyday lives

Want to know why Skoda is a more emotional brand than VW?

Emotional Intelligence

The Next Data-Driven Revolution In Marketing

HOW CONSUMERS EMOTIONALLY CONNECT WITH BRANDS

Emotions data is everywhere and we communicate it through our body movement, our facial reactions, our voice, our text, whilst we’re online, and around us as we live our lives.

In our digital world we communicate this data both actively and passively.

Your Emotional Health Check

With Sensum tools we can offer you a 3 step process to check your existing Emotional Health.

Take your Temperature

We will run your brand or product through our simple and intuitive Implicit Response Test [IRT] platform to establish what emotional attributes your brand is most associated with at this moment, and it’s EH ranking against your main competitor. This will help you to identify how your customers view your brand's emotional world and that of your leading competitor.

Check your Social Vitals

Assess how your brand is emotionally talked about on Twitter by using our Emoji Sentiment analysis tool allowing you to see whether people are positive or negative towards your brand, before, during and after a campaign.

Full MOT

Use the Sensum Insights platform with its deeper analysis tools to understand the non-conscious emotional engagement where people actually engage with your brand. From facial coding and eye-tracking online through to in-the-field biometric research you can see whether your Emotional Health is correctly experienced across all aspects of your customer relationship.

When you understand how your brand makes your customers feel, you have an opportunity to create products and experiences that better fit their lives.

Emotive campaigns mean quantifiable business success. 17% more profit, 30% more market share and 19% higher sales.

Emotional connections justify higher prices. Brands that evoke a stronger emotional response than comparable goods are able to charge 20 - 200% more than their competitors.

In 2016, 32% of global consumers were what we term Superemoji users – consumers using emoji in online interactions on a daily basis – and we expect this gure to double to 63% in 2018.

Emotions are the way people feel & communicate

The deeper and further you go, the more emotionally in-tune you will be with your own brand and the emotional relationship your brand has with it’s customers.