Emotion Ai

Emotion AI is: empathic artificial intelligence.

What Emotion AI is

Our emotions set the tone for our experience of the world: our decisions, memories, moods and relationships. Emotion AI attempts to give computers the capability to judge the emotions of a person or situation. It can then be implemented into almost any digital system, such as smartphones, wearable tech and social media, to make them more relevant and useful to us. By programming AI to have some emotional intelligence it can start to make better, more contextual judgements. This is why we build Emotion AI solutions at Sensum.

How we make it

To give emotional intelligence to artificial systems, we build a model of the situation’s context from a wide range of data and features. Depending on the environment, these may include biometrics (eg. heart rate and breathing), traditional research data such as survey responses, text and emojis, location data, and so on. That input is processed by our emotion AI engines, which are software packages that sense and measure the emotions of the situation based on scientifically validated psychological models, and output that as a set of scores.

What it can do

The use of emotion AI is hugely varied. For example, we have already helped globally renowned businesses apply emotion AI to:

Building world-first brand & product campaigns

Measuring sentiment in social media content

Understanding customer journeys through physical environments such as retail spaces

Connecting the emotions of performers with their audiences

But the potential impact of emotion AI in the (very) near future is enormous. Imagine how a system like your car, your mobile, your house or your computer might serve you if it knew you were in a particularly good or bad mood at that moment. And how different would communications media such as social networks be if we could easily share our emotions with our contacts? If used in the right way, our lives could benefit greatly from giving empathy to artificial intelligence. If used wrongly, things could quickly get creepy, and then down-right scary. That is why we are dedicated to building emotion AI that serves the user first, and does so transparently. Human emotions are underpinned by social attributes such as trust and judgement, and we believe that artificial systems must therefore abide by the similar pro-social norms. Every project and product we create is designed to make things more useful, interesting or enjoyable for the end user.

From AI to Emotion AI

Machines are finally becoming “smart” in ways that we appreciate in everyday life, helping us find what we’re seeking, organising our plans, provide us with entertainment and assist us in learning. But part of what sets us humans apart from computers is our ability to give an emotional context to our thoughts, to feel the mood of the situation so we can make better decisions in the moment. One of the great innovation challenges now is to teach machines to sense our moods.

AI – artificial intelligence – is an exciting, intriguing, and sometimes daunting, field of development that affects all of us, every day. While the media headlines tend to depict AI as the apocalyptic rise of our sentient robot overlords, the reality is less dramatic. At its core, AI is just software that runs mathematical formulas which are designed to serve specific functions – in other words, algorithms. In a world where such mind-boggling volumes of data are generated every second we require these algorithms to help make sense of it, and make it relevant to us.

Currently, AI can tell you the best route to your office from your house. AI can suggest new music you will probably like, or warn you when your bank balance is getting low. But what if you’re in the mood for taking the scenic route this morning? What if you’ve had a rough day and want your music recommendation to cheer you up, or alternatively to help you wallow in self-pity? Only if AI is programmed to have some emotional intelligence can it start to make these kinds of contextual judgements. This is why we build Emotion AI solutions at Sensum.