What We Do

“If you can elicit a positive emotional reaction from someone then they are more likely to want to form a bond with you - even if you're a brand.”

Dr Gary McKeown, School of Psychology, Queen’s University Belfast and Advisor to Sensum

Our Theory

Traditional market research methods only go some way to showing how and why people form certain opinions

because they ask the individual directly, forgetting that they can consciously change their responses to ensure they’re more socially acceptable.

By combining these methods with those that measure non-conscious physiological changes in the body

we can build a far more accurate and well-rounded picture of the human mind, and in particular emotions. The more evidence you have, the more accurate the conclusion.

We use wearable devices & biometric sensors to monitor emotional evidence

from changes in facial expression, eye movements, pupil dilation, breathing, heart rate and skin conductance.

We combine this data with traditional methods of audience testing

to help organisations understand and engage their audiences in deeper, more personal, emotive and exciting ways.

We are:

Creatives

With backgrounds in marketing, market research, media and production. We understand your world.

Psychologists

With credentials in neuroscience and emotional psychology.

Tech Experts

Who understand how to take neuroscience out of the lab and place it into the hands of everyday people.

Our solution is:

Multi-modal

Unlike other organisations in this space, we are unlimited in the types of measurement we use. The most common combination is direct questioning, facial analysis, eye tracking, skin response, heart rate and voice analysis.

Already in your pocket

It connects to over 4,000 mobile & wearable devices including iOS and Android smartphones and tablets, as well as smart watches and fitness bands.

Completely Flexible

You can use our end-to-end solution or select just the areas you need.

People We've Worked With

BBC
Unilever
M&C SAATCHI
Mondelez
Cisco
Currys-PCWorld
Flux
Ipsos
Wunderman
Jaywing
Jaguar
MRY
Redbull
Adam&Eve
Wearable World
Akamai
Skipton
Publicis