“If you can elicit a positive emotional reaction from someone then they are more likely to want to form a bond with you - even if you're a brand.”
Dr Gary McKeown, School of Psychology, Queen’s University Belfast and Advisor to Sensum
Traditional market research methods only go some way to showing how and why people form certain opinions
because they ask the individual directly, forgetting that they can consciously change their responses to ensure they’re more socially acceptable.
By combining these methods with those that measure non-conscious physiological changes in the body
we can build a far more accurate and well-rounded picture of the human mind, and in particular emotions. The more evidence you have, the more accurate the conclusion.
We use wearable devices & biometric sensors to monitor emotional evidence
from changes in facial expression, eye movements, pupil dilation, breathing, heart rate and skin conductance.
We combine this data with traditional methods of audience testing
to help organisations understand and engage their audiences in deeper, more personal, emotive and exciting ways.
With backgrounds in marketing, market research, media and production. We understand your world.
With credentials in neuroscience and emotional psychology.
Who understand how to take neuroscience out of the lab and place it into the hands of everyday people.
Our solution is:
Unlike other organisations in this space, we are unlimited in the types of measurement we use. The most common combination is direct questioning, facial analysis, eye tracking, skin response, heart rate and voice analysis.
Already in your pocket
It connects to over 4,000 mobile & wearable devices including iOS and Android smartphones and tablets, as well as smart watches and fitness bands.
You can use our end-to-end solution or select just the areas you need.