Skipton Building Society wanted to gain a true understanding of baby boomers retirement wishes so it could ensure it's new Retirement Planning service appealed to & supported them.
Biometric non-conscious testing used in tandem with traditional methods throughout the insights and planning process.
Outcome: Development of 5 key retirement personas, development of mobile app now used in-store as retirement DNA profiling tool. This is being used to help staff identify customers retirement personas, so they can tailor discussions around retirement, pensions & savings plans accordingly.
"This innovative research demonstrates how committed we are to really understanding and meeting the needs of the UK's current and future retirees."
David Cutter, Group Chief Executive, Skipton Building Society