Unilever wanted to ensure that the brand had a better relationship with consumers than other brands.
We conducted video & touch testing for proposed packing with conscious questioning, heart rate, brain waves and skin sweat response testing
Outcome: Able to identify strong packaging concepts to distinguish the best branding against competitors before investing in production.
Curry's PC World & BT Sport wanted to see how 4K compared against HD TVs.
Gathered samples of Tottenham & Chelsea fans for a Premier League match and hooked them up to skin sweat sensors.
The more we sweat, the more engaged we are and our senses heightened.
Outcome: Viewers engage significantly more with 4K than HD, even when their team is losing.