Built Hero Feeling

An experimental VR experience from Sensum & Red Bull Media House. A prototype for the future of empathic media.

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Link to Gear Store
Hero Feeling Product Without Rb
Athletes Head

Get inside the head of an extreme athlete

A new kind of VR experience at the site of the world-renowned Red Bull Fox Hunt race, which connects you with the real-time emotions of a downhill mountain-bike ride.


Unique first-person rider perspective

For the first time, experience the view of an expert mountain-biker, captured using custom-built spherical lenses by a specialist production team from Red Bull Media House.

See what the rider feels from one second to the next

Sensum emotion AI tools were used to measure the rider’s emotions in real time, for a second-by-second visualisation of what if feels like to be an extreme sports hero.

Choose your rider, trail or experience

Interactive features allow you to select your own VR story, exploring the mountainside as if you were on the rider team.

Exclusive bonus footage

The VR package includes extra experiences for you to explore. Find out what happened when one of our riders pushed it just a little too far...

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Making 'The Hero Feeling'

Take a quick look behind the scenes of a Sensum bio-emotional production, as we took our empathic technology and expertise to the downhill trails of an Irish mountainside.

Made with groundbreaking new science, in partnership with:

Behindthescene One

Connecting to Extreme Emotions

The Hero Feeling answers a question we have been investigating with our partners at Red Bull Media House: ‘What does it feel like to be a Red Bull Hero’? Combining Sensum’s expertise and technology with a Red Bull VR production crew, we produced a world-first immersive experience. By synchronising biometric data from the rider’s body with contextual data from the surrounding environment, we applied our emotion AI processing models to create unique data visualisations of the rider’s moment-by-moment emotional response to the trail.

Behindthescene Two

Pioneering Media Production

Using custom-built spherical-lens cameras, Red Bull brought its world-class media production capabilities to the process, allowing the viewer to look around from the viewpoint of the rider’s helmet. See what they see; feel what they feel, in a first-of-a-kind bio-emotional VR production. Register your interest now for an exclusive preview of the interactive experience before public release later in the year.