Insights is web-based so can be accessed by anyone with a connected device anywhere in the world. The interface is user-friendly and intuitive so simple for both those running research projects and participants taking part to use.Simply set up a session in a matter of minutes and start running innovative market research.
YOUR BRAND AGAINST COMPETITORS
AND MANY MORE...
Go beyond text with Sensum’s Emoji sentiment analysis tools.
Select your audience & prepare your content - As with traditional market research, select and build a relevant sample group. Choose what it is you want to understand their emotional reactions to i.e. pricing, media, visuals or messaging.
Monitor the emotional reaction - Through the online platform using a combination of facial analysis, eye-tracking, implicit response testing and traditional surveys. You can mix and match the most appropriate methods to suit your specific needs.
Derive insights - Insights automatically and instantly processes this data using our Emotional AI algorithms to provide you with easy to understand results and graphs so you can see how your audience really feels and take informed action.
Sensum allows you to measure your customers conscious and nonconscious, emotional responses, wherever they go.
Brand & product
What do people have to say?
"Delivery of a seamless web experience is key no matter the platform, device or content that a user interacts with, and that is central to what akamai offers. Sensum’s emotional research provided insights to what happens if this isn’t the case."
John Dillion, VP of Marketing, EMEA, Akamai
"Understanding the emotional quotient (eq) of our communications is essential to our continuing excellence, and using sensum has assisted in deriving valuable insights to emotional triggers that can drive this success."
Sara Davies, Head of Communications, Northern Europe, Cisco
"If you want interesting answers you have to ask interesting questions, which often means finding new ways of asking them. Sensum helped us ask questions about how shoppers were feeling about their experiences in retailers, without asking them directly; this enabled us to identify and understand issues and opportunities that would otherwise have remained hidden. Sensum are an impressive outfit and great fun to work with; I hope to collaborate with them again soon."