Discover how your audience really feels about your brand, using neuroscience in their home

A RESEARCH PLATFORM FOR DIGITAL AGE

Sensum measures your customers’ emotional responses in real-time. Online, in labs and out in the field.

Why use Insights

Insights is web-based so can be accessed by anyone with a connected device anywhere in the world. The interface is user-friendly and intuitive so simple for both those running research projects and participants taking part to use.Simply set up a session in a matter of minutes and start running innovative market research.

MARKETING
MESSAGES
CREATIVE DESIGN
ADVERTISING
CONTENT
YOUR BRAND AGAINST COMPETITORS
PRODUCT DESIGN
PRICING
FRAMEWORKS
AND MANY MORE...

Go beyond text with Sensum’s Emoji sentiment analysis tools.

Insights Emoji

Who we have worked with

How does Insights work?

Step One

Select your audience & prepare your content - As with traditional market research, select and build a relevant sample group. Choose what it is you want to understand their emotional reactions to i.e. pricing, media, visuals or messaging.

Step Two

Monitor the emotional reaction - Through the online platform using a combination of facial analysis, eye-tracking, implicit response testing and traditional surveys. You can mix and match the most appropriate methods to suit your specific needs.

Step Three

Derive insights - Insights automatically and instantly processes this data using our Emotional AI algorithms to provide you with easy to understand results and graphs so you can see how your audience really feels and take informed action.

Emotionalise your Industry in any location

Sensum allows you to measure your customers conscious and nonconscious, emotional responses, wherever they go.

In-store
Experience
VR
Advertising &
Media
Interviews
Cinema
Automobiles
Live Events
Entertainment
Wearables
Workplace
Brand & product
Gaming
Extreme
Conditions
Focus groups

What do people have to say?

"Delivery of a seamless web experience is key no matter the platform, device or content that a user interacts with, and that is central to what akamai offers. Sensum’s emotional research provided insights to what happens if this isn’t the case."


John Dillion, VP of Marketing, EMEA, Akamai

"Understanding the emotional quotient (eq) of our communications is essential to our continuing excellence, and using sensum has assisted in deriving valuable insights to emotional triggers that can drive this success."

Sara Davies, Head of Communications, Northern Europe, Cisco

"If you want interesting answers you have to ask interesting questions, which often means finding new ways of asking them. Sensum helped us ask questions about how shoppers were feeling about their experiences in retailers, without asking them directly; this enabled us to identify and understand issues and opportunities that would otherwise have remained hidden. Sensum are an impressive outfit and great fun to work with; I hope to collaborate with them again soon."


Darren Savage, Head of Strategy, Publicis London