Enhance Human Interaction

See how innovative companies are using empathic AI to improve their products

User Outcomes

Empathy is the key to better human-machine interaction

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Mobility & Smart Cities

Monitor user emotions & states for safety, comfort and entertainment features.

  • Driver & passenger monitoring for vital metrics, including: fatigue, stress/anxiety, intoxication, distraction/focus.
  • Custom machine responses including: driver-vehicle handover, environmental & comfort settings, and media system integration.

Hardware &

Optimise engagement in real time based on user emotion & behaviour.

  • Affective computing & empathic human-machine interaction.
  • Humanise media & interaction with data visualisation and emotional response.
Wellbeing & Experiences

Wellbeing &

Maximise health, enjoyment and performance by connecting users to emotional & physiological insights.

  • Enhance experiential campaigns & events with emotional feedback.
  • Target mental & physical outcomes for improved health & wellbeing.

Mobility & Smart Cities

As everything from cars to houses become autonomous & connected, we are working with global leaders to implement empathic AI into the products and services that surround our lives.

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Building the Ford Buzz Car

Driving a Ford performance car on an everyday driving route produces greater buzz moments than when kissing a loved one, watching your favourite football team, and taking part in a pub quiz.

Consumer Products & Research

We have helped some of the planet’s biggest brands to understand their customers down to an emotional level, and prototype world-first product solutions with empathic tech.

Rexona’s Fresh Moves at Malaysia's Electric Run Event

Electric Run is a 5K night run in Malaysia, leading to a music festival over the finish line. This was the perfect opportunity for Unilever to reach out to sceptical market in South East Asia and convince consumers that Rexona deodorant (Sure in the UK) was the freshest available.

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Media & Lifestyle

We have enhanced the design and execution of audience experiences all over the world and across many media, from TV ads to corporate events, to outdoor festivals.

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The Hero Feeling - Introducing Bio-emotional VR

Sensum, in collaboration with Red Bull Media House, sought to explore the emotional performance of the elite athlete, particularly the extreme athlete. We would then visualise their data in a way that could be communicated across Red Bull's various media channels, emotionalising content.