The Hero Feeling - Introducing Bio-emotional VR

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A world-first Bio-emotional VR experience from Sensum & Red Bull Media House.

Get inside the head of an extreme athlete.

A new kind of VR experience at the site of the world-renowned Red Bull Fox Hunt race that connects you with the real-time emotions of a downhill mountain-bike ride.

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  • Unique first-person rider perspective.
  • See what the rider feels from one second to the next.
  • Choose your rider, trail or experience.
  • Exclusive bonus footage
Register for a limited preview

Behind The Scenes

The Hero Feeling answers a question we have been investigating with our partners at Red Bull Media House: ‘What does it feel like to be a Red Bull Hero’? Combining Sensum’s expertise and technology with a Red Bull VR production crew, we produced a world-first immersive experience. By synchronising biometric data from the rider’s body with contextual data from the surrounding environment, we applied our Emotion AI processing models to create unique data visualisations of the rider’s moment-by-moment emotional response to the trail.

Using custom-built spherical-lens cameras, Red Bull brought its world-class media production capabilities to the process, allowing the viewer to look around from the viewpoint of the rider’s helmet. See what they see; feel what they feel, in a first-of-a-kind bio-emotional VR production. Register your interest now for an exclusive preview of the interactive experience before public release later in the year.

Register for a limited preview
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Ben Bland

Chief Operations Officer