December 21, 2016

​Rounding up 2016: 12 Months of Emotional Excitement

Here’s a round-up of the 12 things we’re most proud of:


1. THE LAUNCH OF EMOCAM

The beginning of 2016 started with a bang as we launched the first photography app, EmoCam, which allows you to tag feelings to any photo. As part of the launch, we invited people close to the Sensum & EmoCam families to talk about a personal photo that meant something to them. We wanted to find out how their body reacted as they told their stories and relived their memories.


2. NAMED BY LINKEDIN AS ONE OF THE 'TOP 10' AT CES 2016

CES is a global consumer electronics and consumer technology tradeshow that takes place every January in Las Vegas, Nevada. We created ‘Emotiverse’, a 360 degree space developed to view and experience the emotions of the event. Using EmoCam, we analysed tweets with #CES2016 to create our own exploratory universe. Results were positive, with 127 photos taken, over 188K tweets analysed and 21 different emotions expressed. Sensum’s vision of emotions in the world around us resonated across the event resulting in LinkedIn highlighting Sensum as one of the Top 10 of the event.


3. RATING THE VALUE OF 4K TV WITH IAN WRIGHT, CURRYS/PC WORLD & BT SPORT

Currys/ PC World, BT Sport and M&C Saatchi approached us to see if we would investigate the quality of 4K Television compared to that of HD. Results showed that 4K TV produced higher levels of arousal with BT’s brand ambassador Ian Wright on hand to analyse the results with Sensum. To find out more about this experiment, click here.


4. CROSSING THE GREENLAND ICE CAP WITH NORTHAMPTON UNI & WESTMINSTER ENERGY FORUM

We worked with Nathan Smith, a lecturer of Psychology in the University of Northampton and Chris Lambert, Director of Westminster of Energy Forum, to collect research during Chris’ self-supported crossing of Greenland. In order to collect situational data on stress, coping and emotion, we provided Chris with wearable sensors that will allow him to capture his biometrics throughout his journey, as well as provided a device that will store that data as it is being captured.


5. FEATURED IN CREATIVE REVIEW

A series of essays by our CEO and Co-Founder Gawain Morrison were featured in leading creative publication, Creative Review. In the articles, Gawain explained how the world of wearable technologies can help us understand our emotional responses, and the ability to measure, quantify and visualise emotions opens up a huge range of new possibilities.


6. HELPED REXONA PROVE ITS FRESH MOVES & RAISE MONEY FOR CHARITY IN MALAYSIA

At one of Malaysia’s biggest night events, the Electric Run, we used our wearable technology and ambient motion sensors to help Unilever and Mindshare, a global media agency network, monitor the engagement levels of runners and measure how many moves they were making to raise money for charity!


7. WE GROW SO MUCH THAT WE HAVE TO MOVE OFFICE

July this year was a key moment for the company. Our team doubled in size to cope with demand for emotional response technology. We had to move to a new office to make room for everyone.


8. DISCUSSED THE FUTURE OF EMOTIONAL AI WITH INDUSTRY LEADERS

With technologies allowing us to measure heart rate, electrical activity in the brain, breathing, eye tracking and facial expressions – ethics are everything. This is why we joined Europe’s first Emotion AI workshop, hosted by Andrew McStay at Bangor University. Read more here and get engaged in the discussion.


9. INVESTIGATED THE EMOTIONAL EFFECTS OF POKEMON GO FOR THE DAILY MAIL

With the uproar of Pokemon Go over the past year, and opinions about it mixed; we wanted to see exactly how playing the game affected emotions. We carried out an experiment specifically for The Daily Mail to find answers to the questions: Is Pokemon Go engaging? Is it sociable? It is good for our health? Find out more here.


10. LAUNCHED SENSUM INSIGHTS

In October we launched Sensum Insights, the world’s first web-based and mobile enabled self-service platform that combines data from traditional market research methods with non-conscious data from wearable devices & biometric sensors to help organisations understand and engage their audiences in deeper, more personal, emotive and exciting ways. Why not request a demo?


11. REVIEWED 'REAL LIFE' ADS WITH MARKETING WEEK

Marketing Week kindly invited the Sensum team in to explore whether advertising featuring real people in real situations produces a different emotional response from big budget ads featuring celebrities and special effects. Using our emotional technology, we produced fascinating results that suggest the context is key and the effectiveness of a campaign will depend on an ad’s content and execution.


12. PROVED THAT VIRTUAL REALITY IS MORE IMMERSIVE WITH THE GADGET SHOW

With VR being one of the hottest trends of 2016, we were asked to join Jason Bradbury on the UK’s ‘The Gadget Show’ last month to help him discover whether VR horror content was more immersive than a 2D version. Click here to find out the results and be sure to give the episode a watch!



Before we conclude, we wanted to also say a huge thank you to all of the brands and partners that we have worked with…

BBC, Red Bull Media House, Unilever, Mindshare, Akamai, Zara, Jaguar, Publicis, Cisco, The Gadget Show, Ipsos MORI, WIRED, AT Kearney, Warner Music Group, AOL, Sony, L’Oreal, Mattel, Tesco, Waitrose, Future Thinking, ABA Research and Foresight Factory.

We have thoroughly enjoyed working with all of you and look forward to a lot more exciting, emotional and creative projects for 2017.

Have a Merry Christmas and a Happy New Year everyone!

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