November 5, 2014

Sensum And Form Theatricals Establishing A New Model For Producing Musicals

Since theatre and musicals are live performances we've always been fascinated not only in the audience response measurement but in the opportunity to create biofeedback performances where those on stage could shift with the emotions of an audience mid-performance.


Setting up for the Sensum test

For the last couple of months Anthony and Zach have been experimenting with audience measurement of read-throughs for musicals. And the feedback from the Form guys and writers has been fascinating.


Measuring the effectiveness of the performance

"Form Theatricals is thrilled to be using Sensum to capture the true emotion of theater goers. The sensors' data allows theater writers to iterate on their work faster by providing them with a minute to minute breakdown of the audience's response to their show." Anthony Francavilla


Anthony Francavilla And Zachary Laks : Form Theatricals

Check out more on how this project came to life in our blog piece 'UNDERSTANDING THE EMOTIONS OF MUSICALS COULD FORM THE FUTURE OF BROADWAY SHOWS'

    Next Up on the Blog

    GOLDSMITHS / ADAM&EVEDDB ADVERTISING EFFECTIVENESS CASE STUDY

    AIM What is the role of emotion in advertising? Do effective ads tend to evoke stronger emotional responses than their less effective counterparts? Furthermore, what role does music play and does it affect our emotions?...

    Sep 30, 2014
    Understanding The Emotions Of Musicals Could Form The Future Of Broadway Shows

    The dawn of wearable technologies and the quantified self are fascinating, but it’s actually the use-cases of how to apply this kind of data that are most exciting. We will continue to see people coming from varied disciplines and backgrounds applying these new methods of understanding to our daily lives....

    Aug 13, 2014